In 2008, Susie and her family created bibbitec to make traveling easier with their messy toddler, Mason. What began as a simple solution grew into a mission that lasted eight years, fueled by family, friends, and determination. In 2013, Susie and her husband Steve appeared on Shark Tank. Though they didn’t get a deal, they achieved their true goal: to prove that a mom with a vision could create a better product—and to inspire others to think critically about the intentions behind the products we buy. Today, Mason is headed to college, but bibbitec’s impact continues to ripple.
